One of the challenges of social media is that if you blink, chances are you’ve missed it. There is only a small window of opportunity to get your message in front of your target audience. If you’ve ever wondered when you should be posting content, then wonder no more - Fannit.com has created an infographic highlighting the best and worst times to post on Twitter, Facebook, Pinterest, LinkedIn, Google+ and your blog.
Over the weekend, me and my trusty clan (my fiancé and our baby Charlie) braved the temperamental Manchester weather for a wander around Salford Quays and a trip to the Lowry.
The gallery currently has a Jonathan Yeo exhibition on. I didn’t know much about the British artist before, but was immediately impressed as soon as I was greeted by his large Damien Hirst portrait on entering the gallery.
Celebrities, politicians, fellow artists and loved ones are the subjects of Yeo’s paintings, drawings and studies. A particular favourite was a portrait of George Bush. From afar it looked like a cubist-inspired painting, but on closer inspection we realised it was created with cut outs from top shelf magazines (cue sniggers from us mature art critics…). Titters aside, we couldn’t quite get our heads around how effectively it had been created – definitely worth a look if you’re there.
On Sunday morning I was up bright and early to go to the TEDx Manchester event. There were 16 speakers lined up throughout the day who covered a variety of topics ranging from the importance of creative writing for children to how to make a fortune with stocks and shares.
For those of you not familiar with TED – it is a not for profit organisation which is “devoted to ideas worth spreading” and stands for Technology, Entertainment, Design. It was set up 30 years ago and the principle behind TED is to invite experts and professionals from a variety of fields to talk to an audience for 18 minutes or less on their chosen subject. There are some fab TED talks available to watch on the website, and there is also a podcast as well.
TED has evolved over the years and now all over the world there are TEDx groups and events, with the ‘x’ standing for “independently organised”.
During the morning session which I attended, my favourite speaker was Hannah Mosley; a Manchester tattooist who told us about how an interview she gave to a tabloid journalist was intentionally misconstrued to fit the journalist’s own agenda. The main message behind Hannah’s talk was that we need to remember to have a critical (and cynical) eye and ear when consuming media; why is the person in the story being portrayed in a certain way? How is the journalist trying to make me feel? What are they attempting to make me think?
While the idea that the media greatly influences what and how we think isn’t a new concept, Hannah’s account of her own experience gave it a fresh feel and reinforced the importance of keeping an open mind and questioning how information is presented to us.
As someone who is trained in journalism and has worked in PR for six years, I like to think I have just the right level of scepticism when it comes to consuming information from the media, but on a regular basis I find myself saying in conversation: “Well I read an article on X, Y and Z and it said such and such, so this means blah blah blah (and also that I’m a five minute expert on a topic I actually know zero about)”. So it was a welcome reminder from Hannah, and an enjoyable 18 minute talk.
I’m currently in wedding planning mode, and I’ve just come across this fab idea for a time-lapse wedding video on Stylist. Wedding want!