Instagram, bringing you filtered photos of people’s dinner, cats and babies since 2010. This photo sharing app has quickly become my favourite social network, replacing Twitter, which had previously replaced Facebook.
Now, with most social networks you have a defined audience who you are posting/tweeting/sharing with/to:
Facebook = people you went to school/college/uni with, maybe some family members too
Twitter = people who share the same interests/professions/postcode as you, with a sprinkling of people you actually know in real life
LinkedIn = people you have worked with/are working with/might one day work with
The thing with Instagram is that these realms of friends and followers collide, thanks to being able to automatically import all of your contacts from Facebook and Twitter (you can’t yet import contacts from LinkedIn, which is no problem as sharing that grainy photo of a brick wall with moss growing out of it probably isn’t going to help your future career).
Having both Facebook friends and Twitter followers in one place does bring up some interesting observations. Especially when it comes to liking photos. I have been an Instagram user for 45 weeks, and over this time, I have learnt that there are a few different types of Likers. Some perfectly acceptable, some not so much…

Instagram Likers – which type are you?
The Habitual Liker – This person (who you won’t know in real life) will like every single photo you upload, regardless of content, composition or skill. At first, you think: ‘Wow, I’m getting some fans, I must be pretty good!” This feeling of elation is shortly replaced with a feeling of emptiness. You soon start to lose all confidence in your Instagram ability and have no way of knowing if any of your photos are actually any good or not, due to the overzealous liking of said follower. These feelings are only reaffirmed when you post a photo of dog poo just to test the reaction of this follower, only to find that they are, as you suspected, an Habitual Liker. On checking their profile, you see that they also like every single photo of everyone else they follow. You feel cheated, used and do not Instagram for a week while you come to terms with this betrayal.
The Over Familiar Liker – The Habitual Liker can often fall in to this category. From time to time as you document your life through a filter, you may post a picture which has sentimental and personal value. An old snap of a loved one who has recently passed away, a picture of a piece of string (which to the everyday Joe has no meaning, but to your uni mates who went to that festival will have them in stitches for days), or a slightly drunken picture of your partner looking particularly blurry eyed but FIT AS from the other night. Now, these photos are fine to be ‘liked’ by your friends and family – you know, the people who actually make face-to-face contact with on a regular basis – but there is something slightly unnerving about a complete stranger who you’ve never even retweeted liking these personal pictures. For this reason, I always ‘like’ cautiously when it comes to photos of babies.
The Selfish Liker – This person is basically a slutty spambot. If you met them in real life, they would be riddled with STDs. They aggressively ‘like’ everything in sight, salivating at the mouth as they follow the click of the heart symbol with a comment of “FOLLOW ME I’LL FOLLOW BACK, 30 LIKES FOR EVERY FOLLOW”. This person ‘likes’ merely to increase the notches on their own bedpost. Avoid, block and delete at all costs. Failing that, always use protection.
The Acceptable Liker – Generally speaking, if you know someone in real life, they can get away with liking any photo you upload without it being weird. If anything, it’s their duty to actively seek out and like every picture you put up. The Acceptable Liker category can also be broadened to people on Twitter who, although you may not have met in real life, you do regularly interact with. However, the latter needs to ‘like’ with care or else they risk becoming an Over Familiar Liker.